One of the curses of a graphic designer is being in a perpetual state of tinkering. With clients, there must be a conclusion and delivery of the final product. There is the creative directive, design feedback, rounds of revisions all culminating in a finished piece. If you are worth your salt, you respect the design process.

However, when you are your own client, there is no signed contract with a limit to the design hours or enforced parameters…it’s all up to you. So you can drag the process out indefinitely and be your own worst critic.

I have gone through at least 5 iterations of my blog, never happy with any of them, either in look or functionality. I finally decided to do justice to my own branding and define my online presence. So below is my new branding. Ta daaahhh!

This is a mini-version of some styling basics we often provide clients. As you can see there are two logo layouts; vertical and horizontal which can be implemented depending on their usage. We often provide 2 color and black-and-white logos as well. The color palette which includes both Pantone colors (PMS) and CMYK.

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Here’s the break down of the logo. The logo mark, type treatment, color selection and fonts used. As you can see, I’m partial to flowers, so I used a camelia for the mark and my favorite color, PINK. (It deserves all caps.)

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And finally, when it came to the blog itself, I wanted a no frills, minimalist layout. I’m versed with just a wee bit of coding knowledge, so I can’t do all the wiz-bang voodoo. Plus, the new trend in web design is “flat design”. It’s both a look and a byproduct of responsive sites which is another thing I wanted. It was important to me that my website resize smoothly over several devices i.e. web, tablet and phone. I did choose a background image that has both my logo colors and invokes a soft welcoming feel to the site. With a blog name “Sew Hot Mommi, it can get cheeky and cheesy really quick. So what do you think of the new…and hopefully…final look?

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